Ways of Seeing: Direct to Audience

TIME

Whether through digital channels, print or on exhibit, the impact, influence and reach of the still image has never been greater. But with so many images fighting for our attention, how do photographers make work that most effectively stands out and connects with an audience. In this seven-part series, TIME looks back over the past 12 months to identify some of the ways of seeing—whether conceptually, aesthetically or through dissemination—that have grabbed our attention and been influential in maintaining photography’s relevance in an ever shifting environment, media landscape, and culture now ruled by images.

Direct to Audience

2014 saw an increase in independent photographers cutting out the middle man and going direct to audience. Facebook, Twitter and particularly Instagram have been instrumental in building online communities and growing audiences for photographers for some time. But this year saw the monetization of these platforms through various print sale initiatives by photo…

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